Who would have thought? An innocent tool that we’ve used for years to save a dime or two has turned into something that should be avoided at all “COSTS”! In this age of technology, anything goes! The corporate world who is crackerjack at knowing how to part you from your money, is now using all the latest technical devices it can get its hands on to know exactly what YOU need or desire. Just imagine a benign little bar-code on a printed page containing volumes of information about YOU. It’s chilling! Now that the Supreme Court has deemed Corporations, flesh and blood, there will be no limits, on what your friendly neighborhood corporate busybody can tell the world about YOU! thinkingblue
A new breed of coupon, printed from the Internet or sent to mobile phones, is packed with information about the customer who uses it. While the coupons look standard, their bar codes can be loaded with a startling amount of data, including identification about the customer, Internet address, Facebook page information and even the search terms the customer used to find the coupon in the first place.
And all that information follows that customer into the mall. For example, if a man walks into a Filene’s Basement to buy a suit for his wedding and shows a coupon he retrieved online, the company’s marketing agency can figure out whether he used the search terms “Hugo Boss suit” or “discount wedding clothes” to research his purchase (just don’t tell his fiancée).
Coupons from the Internet are the fastest-growing part of the coupon world — their redemption increased 263 percent to about 50 million coupons in 2009, according to the coupon-processing company Inmar. Using coupons to link Internet behavior with in-store shopping lets retailers figure out which ad slogans or online product promotions work best, how long someone waits between searching and shopping, even what offers a shopper will respond to or ignore.
The coupons can, in some cases, be tracked not just to an anonymous shopper but to an identifiable person: a retailer could know that Amy Smith printed a 15 percent-off coupon after searching for appliance discounts at Ebates.com on Friday at 1:30 p.m. and redeemed it later that afternoon at the store. MORE HERE